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Collage of financial professionals helping clients meet their protection needs.
Collage of financial professionals helping clients meet their protection needs.
Protect clients through all of life's moments
Protection endures long past the moment of the sale. We’re by your side to support your long-term approach.
Get to know us

How we help you deliver a better experience

Reliable solutions
Meet clients' evolving needs with term, guaranteed universal life and variable universal life solutions designed to sustain outcomes over time.
Proactive underwriting
Expect speed, clarity and consistency — whether your client qualifies for instant approval, accelerated underwriting or would benefit from a traditional path.
Low-friction service
Spend less time tracking cases and more time guiding clients with the help of our digital submission experience and real-time case updates.

Count on our strength and performance

Strong ratings
Our disciplined management and durable structure shows in our A+ (A.M. Best), AA- (S&P) and A1 (Moody's) ratings.
Proven trust
We're trusted by nearly 32 million¹ customers, have $1 trillion in life insurance in force and are recognized by Forbes Advisor², USA Today³ and US News4.
Insurance financial strength ratings are opinions of independent rating agencies regarding an insurer's ability to meet its obligations under insurance policies as they become due. Ratings are based on factors such as operating performance, asset quality, capitalization, and financial flexibility. Ratings apply only to the claims-paying ability of the issuing insurer and do not refer to the performance of any product or investment. Ratings are not recommendations to buy, sell, or hold any insurance contract or security and are subject to change or withdrawal at any time. The insurer may have paid a fee to the rating agency.

Support to meet the needs that matter most

Long-term commitments require a carrier aligned to the way you do business. See how we help you protect and guide clients through change.
Get to know us

Welcome to Protective

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¹Through its subsidiaries, Protective offers life insurance, annuity, asset protection and employee benefit solutions to nearly 32 million people.
²Accessed March 16, 2026. www.forbes.com/advisor/life-insurance/best-term-life-insurance-companies
³Accessed March 16, 2026. www.usatoday.com/money/blueprint/life-insurance/best-life-insurance-companies
4Accessed March 16, 2026. www.usnews.com/insurance/life-insurance

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