Skip to Content
A father holding his young while sitting outdoors in front of his computer.
A father holding his young while sitting outdoors in front of his computer.
Making the case for life insurance
Everyone has something to protect. That’s why it’s so important to connect people to life insurance that secures what matters most to them – regardless of age, income or life stage. We’re committed to helping you protect more people and supporting your business along the way.

Why life insurance is important to your clients, and you

The fact is, more than 30% of households would feel adverse financial impacts within one month if a primary wage earner died.¹ By selling life insurance, you help give clients the security and protection they deserve – with added benefits for you and your business.
 A financial professional sharing life insurance information with her clients.
Security for your clients:
  • Financial security
  • Protection for their family
  • Peace of mind
  • Income replacement for lost salary
Two financial professionals shaking hands while an audience claps.
Benefits for you and your business:
  • Stronger client trust and retention
  • Additional revenue stream
  • Cross-selling opportunities
  • Potential to earn incentives
Which type of life insurance is right for your client?
Every life insurance product offers death benefit protection, but there are several types designed to meet different client needs, priorities and budgets. It’s important that your recommendation matches your client’s unique goals. This flyer can help you narrow the search to the right fit.
A couple smiling while holding their two young children.

Secure clients’ goals with protection that’s right for them

Help your clients secure their unique goals and offer them protection that makes a real impact on their lives. Explore our life insurance solutions to get started.
A couple and their young son painting a baby's room.
Term Life
We offer simple and affordable term life to help clients secure the protection they need for a specific period of time.
A financial professional sharing information about universal life insurance with her clients.
Universal Life
Our UL solutions offer lifetime protection and flexible options for clients’ unique goals, plus potential cash value growth.
A financial professional sharing information about whole life insurance with her clients.
Indexed Universal Life
Clients can secure guaranteed protection plus market-linked cash value growth potential with our IUL.
A financial professional sharing information about variable universal life insurance with his clients.
Variable Universal Life
Our VUL blends protection, flexibility and maximum cash value potential for clients to use in their lifetime or as a legacy.

Other related topics

Financial professional explaining the basics of life insurance to his clients
Understanding the basics of life insurance
A financial professional meeting with a couple to discuss changes to their life insurance needs.
Life policy review to keep up with clients' changing needs
A family taking photos and smiling, knowing they are protected with term life insurance.
Secure what matters with simple, affordable term life
We're here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.

¹ Insurance Barometer Study, Life Happens and LIMRA, 2021