Making the case for life insurance
Everyone has something to protect. That’s why it’s so important to connect people to life insurance that secures what matters most to them – regardless of age, income or life stage. We’re committed to helping you protect more people and supporting your business along the way.
Why life insurance is important to your clients, and you
The fact is, more than 30% of households would feel adverse financial impacts within one month if a primary wage earner died.¹ By selling life insurance, you help give clients the security and protection they deserve – with added benefits for you and your business.
Responding to common objections
Life insurance isn’t something most people look forward to talking about, but it’s an important way to add protection to any financial plan. We’re here to support you through these conversations and help you address objections clients may have.
Which type of life insurance is right for your client?
Every life insurance product offers death benefit protection, but there are several types designed to meet different client needs, priorities and budgets. It’s important that your recommendation matches your client’s unique goals. This flyer can help you narrow the search to the right fit.

Secure clients’ goals with protection that’s right for them
Help your clients secure their unique goals and offer them protection that makes a real impact on their lives. Explore our life insurance solutions to get started.
Other related topics

Understanding the basics of life insurance

Life Check Up to assess clients’ protection and changing needs

Term life offers simple, affordable protection for a certain time
We're here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
¹ Insurance Barometer Study, Life Happens and LIMRA, 2021
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