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A man and a woman looking at a tablet and discussing Protective products.
A man and a woman looking at a tablet and discussing Protective products.
Why financial professionals choose Protective
At Protective, we provide the protection, support and confidence you need to help your clients safeguard life's most important moments. Our commitment to straightforward solutions and dedicated service helps you grow your business while delivering on your promises.

Competitive solutions for real-world needs

Protective delivers competitive value and innovative solutions, designed for today’s evolving marketplace.
Reliable life insurance solutions
Our term and variable universal life options are designed to provide clarity and value across client portfolios.
Flexible retirement income products
Protective offers a range of flexible annuity solutions, each designed with clients' evolving retirement needs in mind.
Strength you can trust
Our industry-leading solutions deliver real value and support long-term financial security.

Streamlined, efficient underwriting focused on clarity and responsiveness

We leverage a balanced process — combining technology with human support — to help you move cases forward quickly.

Ease of doing business

Our processes are designed to help you move from application to placement with fewer obstacles and greater transparency.
Simplified submission
Straightforward application and digital tools to reduce time and effort.
Seamless transitions
Efficient case handling, so you can focus on what matters — serving your clients.
Responsive, knowledgeable support
Immediate access to support teams ready to resolve issues and answer questions quickly.

Recognition and awards

AM Best Test of Time award
Recognized by AM Best's Review for maintaining an A or higher rating for 75 years.%%1%%
Forbes Best Insurance Company 4 Year award
Named one of America’s Best Insurance Companies by Forbes 4 years.
Forbes America's Best Midsized Employers award
Recognized by Forbes for our inclusive, engaged workplace.

How to start selling with us

Broker-dealers and financial institutions
For onboarding and appointment instructions, please refer to your institution's guidelines or contact your back office.
Independent agents
Contact your local BGA to initiate the appointment process. To get connected with a BGA in your area, call our sales desk at 1-877-778-3500 and select option 1.

Welcome to Protective

Before entering the site, please confirm that you are currently an authorized financial professional.

¹ ©A.M. Best – used with permission.

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