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A smiling mother, father and their two children.
A smiling mother, father and their two children.
Protection your clients can count on
Protecting what matters most means understanding someone’s unique needs and tailoring solutions to meet their goals. That’s what we do for financial professionals and their clients every day — helping more people achieve the reliable protection they deserve through life insurance.

Explore our protection products

Learn more about some of our top solutions to see which one best meets your clients’ unique protection needs.
Key benefit
Competitively priced death benefit protection up to 40 years, with access to Protective Velocity digital tools to streamline and expedite the application process.
Clients can customize a guaranteed death benefit coverage period and keep level premiums after period ends, with a declining death benefit as needs may change
Guaranteed, straight-forward, level pay death benefit solution that protects clients for their desired timeframe (up to age 121), and offers a return of premium endorsement
Guaranteed lifetime death benefit protection with premium flexibility, lapse protection, and more*
Simple, guaranteed death benefit protection to age 90 with realistic cash value projections to help support a dependable strategy
Business owner solution to compensate and incentivize key employees that’s easy to administer, cost effective and portable for the employee
Life insurance accumulation solution unrestricted by "guarantee fees" to maximize cash value potential, using investment options from quality, well known fund managers
Policy flexibility




Cash accumulation potential
Modest fixed rate growth
Moderate potential growth linked to index performance, up to a cap
Modest fixed rate growth with additional contribution opportunities
Maximum potential growth fueled by performance of chosen investments

Other related topics

Financial professional explaining the basics of life insurance to his clients
Understanding the basics of life insurance
An illustration representing a family protected by life insurance.
Everything you need to submit life business with us
Financial professional receiving the news he has be appointed to sell with Protective.
Details about getting appointed to sell with us
We're here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
*The built-in lapse protection, automatically included on each policy, can guarantee death benefit coverage up to the lifetime of the insured based on the premiums paid and the formulas described in the Lapse Protection Endorsement. As long as the Lapse Protection Account value equals or exceeds policy debt, then the policy is guaranteed not to lapse. The lapse protection guarantees the policy death benefit only, not the cash surrender value.