It’s the lifetime protection and flexibility of universal life insurance that attracts many clients to this type of coverage. Our universal life products offer all this, plus predictable features and extras to protect the specific goals they have in life.
Why offer universal life insurance?
Your clients who want permanent protection with flexible options will enjoy these benefits:
Compare different types of universal life insurance
Get a quick overview of three types of universal life insurance and considerations for each one.
Traditional universal life insurance
Can come with a variety of options but typically offers cash value, flexible premium payments and lifetime coverage
Key highlights
- Lifetime death benefit coverage
- Flexible premiums
- Minimum guaranteed interest rate
- Cash value growth potential and access
Considerations
- May be more expensive than term life insurance
- Can be more complex as options and features are introduced
- Interest rates may not be as high as with other types of cash value life insurance
Indexed universal life insurance
Offers potential cash value accumulation based on positive market performance, but unlike variable universal life insurance, earnings are typically protected from downside risk, subject to a floor
Key highlights
- Lifetime death benefit coverage
- Flexible premiums
- Cash value growth potential and access
- Downside market protection
Considerations
- Policy fees and expenses might be higher than with other policies
- Earning potential is lower than variable universal life because most policies are subject to cap rates
Variable universal life insurance
Similar to indexed universal life insurance, but premium payments can be allocated among different investment options to offer the potential for even greater cash value accumulation
Key highlights
- Lifetime death benefit coverage
- Flexible premiums
- Cash value growth potential and access
- Cash value is invested with the limit of a cap
Considerations
- Investment expenses apply
- Policy has downside risk if investment options lose value
- Clients may have to pay higher premiums to keep their policy in force
See how our universal life products can protect your clients’ goals
Explore our universal life insurance products, each offering different features and benefits to protect a wide range of client goals.
Protective Custom Choice℠ UL
Protective%%®%% Lifetime Assurance UL
Protective Advantage Choice℠ UL
Protective Indexed Choice℠ UL
Protective%%®%% Strategic Objectives II VUL
Protective%%®%% Executive UL
Other related topics

Term life offers simple, affordable protection for a certain time

Indexed universal life for protection and index-linked growth

Variable universal life for maximum growth potential
We're here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
WEB.3147681.09.21