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Protective%%®%% Classic Choice term for affordable short-term coverage

We’ve maximized the value a term solution can offer clients to help them secure what matters most. Learn about our straightforward, affordable coverage that comes with "extras" to address more needs.

Why recommend Protective Classic Choice term?

Your clients who need traditional term coverage can enjoy these 4 benefits:
Short-term death benefit coverage
Essential protection that's easy for clients to understand and easy for you to sell
No Alt
35- and 40-year term periods
1 of only 3 carriers that offer coverage beyond traditional 10–30 year term periods
Low priced term solution
Top 3 lowest-priced term option more than 90% of the time, on average1
Streamlined and expedited underwriting
Policies placed up to 40 days faster with Protective Velocity digital solutions (and you you get paid faster, too)
Two women smiling while reviewing life insurance options together.
Help clients choose the right short-term solution for their goals
In addition to term, we also offer a universal life solution that meets similar short-term protection needs. Share this comparison brochure with clients to help them choose the right fit.

Helpful resources on Protective Classic Choice term

We want to help you decide if this short-term life insurance solution is the right fit for your clients. Use these resources to learn more about the product and support your client conversations.
The cover of the Protective Classic Choice term product guide.
Introduce clients to Protective Classic Choice term
The cover of the Protective Classic Choice term at-a-glance flyer.
Review essential details about our term solution
The cover of the Protective blended strategy solution brochure.
Tailor coverage by pairing term with permanent protection
The cover of the Protective Classic Choice term New York at-a-glance flyer.
Review essential details about the New York version of the product

Other related topics

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Protective Custom Choice%%SM%% UL offers affordable, flexible protection
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Everything you need to submit life business with us
A financial professional conducting a life insurance needs check up with a client
Life Check Up to assess clients’ protection and changing needs
We're here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
1 Rankings current as of October 2021. Based on comparison of Protective Classic Choice Term monthly premiums against 23 carriers, at quinquennial ages for three Non-Tobacco underwriting classes at durations of 10, 15, 20, 25 and 30 years.

2 Specifications are for the standard product and are different from the New York version of the product. Reference the NY specs for these details.

3 10 Year Level Benefit Period Rank. Ranks based on 216 pricing cells.

4 15 Year Level Benefit Period Rank. Ranks based on 192 pricing cells.

5 20 Year Level Benefit Period Rank. Ranks based on 168 pricing cells