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Generating referrals for your business

If you practice within a bank, credit union or other similar financial institution, you are uniquely positioned to build a referral strategy and framework to better serve customers and grow your business.
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Help turn customers into clients
Customers who visit a financial institution branch for personal or commercial banking may be looking for an extra connection. Consider coaching branch staff to chat with them about goals and referring them to a financial professional for advice. You'll be providing a valuable service — and helping to turn them into loyal and satisfied clients.
Customers talking to a bank employee.

4 reasons to generate referrals

Here are 4 reasons you'll want to build and sustain a referral strategy at your financial institution.
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Increase branch business
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Encourage customer loyalty
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Add value to the service you provide
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Build teamwork and reciprocity
Bank employee filling out a referral form to provide customers with access to professional services.

What goes into building a referral strategy at your institution? Download our resource guide to get started.


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Why referrals matter

Generating referrals can help everyone do a better job by uncovering opportunities and providing leads. Here's what others have said about why referrals matter to them.
A financial professional discussing services the bank offers with a customer.

"Cold-calling can be a little awkward, even for financial professionals. The customer is more open to a referral when they're in the bank and it happens organically."
— Financial professional

A branch manager talking to an employee about the ease of making customer referrals.

"Making a referral is kind of like offering free coffee. It doesn't take much effort, and people really appreciate it."
— Branch manager

A happy client who now has the information she needs from a financial professional at the bank.

"I wanted to save more, figure out how to invest. But I was overwhelmed and asked someone at the bank for advice. I heard from someone that day. Without that referral, I'd still be looking for answers."
— Client

A financial professional working with clients.

"Could I get by without referrals? Probably. Would I want to? Definitely not. Referrals free up more of my time to focus on clients. That's huge."
— Financial professional

Other related topics

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Financial professional using Protective resources to support her conversation with clients
Resources to support your client conversations
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A financial professional and client discussing retirement.
Understanding the basics of retirement planning
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We're here for you
Everyone deserves peace of mind when it comes to safeguarding what’s most important. We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.
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