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Introducing Protective%%®%% Estate Maximizer%%SM%% II single premium whole life
August 26, 2024
The new Protective Estate Maximizer II single premium whole life product will launch on August 26, 2024.

Protective Estate Maximizer II will feature non-tobacco and tobacco underwriting classes providing increased death benefits to non-smokers. All other features and benefits of the Protective Series Estate Maximizer will remain, including our terminal/chronic illness benefits (available in all states except California). 

A table visualizing the differences between Protective Estate Maximizer II and Protective Series Estate Maximizer.

Transition Rules:


Upon approval and launch on or after August 26, 2024, Protective Estate Maximizer II will replace the Protective Series Estate Maximizer product at your firm.


Order Entry (EZAppSM):

  • Applications submitted 8/25/2024 or prior will receive the old product and use the old application.
  • Applications submitted 8/26/2024 or after will receive the new product and use the new application.

We are committed to providing you with the best-in-class sales support. If you have any questions, please contact your Protective representative.

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