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A Year of momentum, innovation and partnership
January 21, 2026

Dave Sheridan, CLU®, ChFC®
VP, Head of Independent Life Distribution


As we step into 2026, it’s a natural time to pause and reflect on the year behind us and the significant progress we’ve made together. 2025 was a year of meaningful advancement for Protective – we strengthened our core product lines, continued to improve the underwriting and service experience, and stayed focused on what matters most: helping you grow your business while protecting the clients you serve.

  • Nearly 82,000 individuals were insured.
  • We placed $65.8 billion in death benefit coverage.
  • We paid $3.5 billion in claims to 66,856 beneficiaries.

Here’s a look at what we delivered in 2025 and how it positions us for what’s ahead in 2026.

 

Reinforcing term leadership

Term insurance is the core of many client relationships, and we continued to invest where it counts. We reinforced our term leadership in the marketplace by maintaining strong competitiveness, streamlining the application experience and delivering support that makes term insurance easier to place.


Strong permanent life solutions

We continued to strengthen our permanent portfolio in 2025 by adding our Enhanced No-Lapse Guarantee rider to our flagship Strategic Objectives II VUL product and reinforcing our Lifetime Assurance UL to offer a strong, dependable protection solution for legacy planning.


Real progress in underwriting and service

2025 was a banner year for underwriting, with improvements designed to make a real difference in your day-to-day business. We took several measures in 2025 to improve cycle times, expand accelerated underwriting ages and face amounts and improve communication throughout the underwriting process. This work will continue in 2026 to help you place business more quickly and create an overall better experience for you and your clients.


Looking ahead

The progress we made in 2025 sets a strong foundation for 2026 and beyond. We'll continue to invest in core product lines, push forward on underwriting and technology improvements, and support you with solutions that help you grow. Thank you for your partnership, your trust and the important work you do every day to protect the people who matter most.Here’s to continued momentum in the year ahead.

We're here for you

We’re ready to help you deliver the protection and security your clients deserve. Reach out to us anytime for questions and support, and we’ll get in touch with you as soon as possible.