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Lower Prices for Protective%%®%% Lifetime Assurance UL
August 11, 2025
Protective is committed to staying competitive and delivering on our promises. As the result of a recent review, we’re pleased to announce that we’ve lowered prices for Protective Lifetime Assurance UL.

As a leader in the UL marketplace, Protective continuously evaluates our products to ensure they meet the highest standards and remain competitively priced for you and clients. Effective August 11, 2025, in all states except New York, Protective Lifetime Assurance UL will have the following price changes:

  • Target premiums, minimum monthly premium rates, and secondary minimum monthly premiums will decrease an average of 2.5% for males and an average of 3.5% for females.

Transition Rules

  • For paper business: Signed applications must be received on or before August 22, 2025, to retain old rates.
  • For electronic ticket business: Signed applications must be received on or before September 5, 2025, to retain old rates.
  • Any application in underwriting on August 11, 2025, will retain the rates they were initially quoted.

For more information about Protective Lifetime Assurance UL, please contact us.

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Protective Lifetime Assurance UL (UL-22) is a universal life insurance policy issued by PLICO. Policy form numbers, product features and availability may vary by state. Consult policies for benefits, riders, limitations and exclusions. Subject to underwriting. Up to a two-year contestable and suicide period. Benefits adjusted for misstatements of age or sex.

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