Product news that matters to your clients and your business
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08/11/2025
Lower Prices for Protective%%®%% Lifetime Assurance UL
We’re pleased to announce that we’ve lowered prices for Protective Lifetime Assurance UL, effective August 11, 2025.
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08/11/2025
Our latest reprice of Protective%%®%% Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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06/16/2025
Our latest reprice of Protective%%®%% Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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05/01/2025
Our latest reprice of Protective%%®%% Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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04/17/2025
Upcoming fund updates for Protective%%®%% Strategic Objectives II VUL
Discover the latest changes to the Protective Strategic Objectives II VUL, effective May 1, 2025, including fund additions, removals and rebalancing.
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01/27/2025
We're updating rates on select products
Explore updated rates for Protective Indexed ChoiceSM UL.
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12/16/2024
Reprice information for Protective Advantage Choice%%SM%% UL and Protective%%®%% Lifetime Assurance UL
Explore updated pricing for Protective Advantage ChoiceSM UL & Protective® Lifetime Assurance UL, effective Dec. 16, 2024. Secure lifetime coverage options now.
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12/16/2024
Updated ExtendCare℠ per diem
The per diem limit for chronic death benefit riders will increase to $420/day beginning in 2025.
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11/21/2024
Accelerated underwriting process updates
On November 21, 2024, changes to our accelerated underwriting process go into effect. We’re making these changes to help reduce processing time and increase placement rates for your business.
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11/20/2024
Protective%%®%% Custom Choice%%SM%% UL is being discontinued
As of Dec. 31, 2024, new sales of Protective Custom Choice UL will be discontinued. Learn more about our comprehensive alternative: Protective Classic Choice term and the Conversion ChoiceSM rider with ExtendCareSM.
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