Product news that matters to your clients and your business
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05/01/2025
Our latest reprice of Protective® Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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04/17/2025
Upcoming fund updates for Protective%%®%% Strategic Objectives II VUL
Discover the latest changes to the Protective Strategic Objectives II VUL, effective May 1, 2025, including fund additions, removals and rebalancing.
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01/27/2025
We're updating rates on select products
Explore updated rates for Protective Indexed ChoiceSM UL.
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12/16/2024
Reprice information for Protective Advantage Choice%%SM%% UL and Protective%%®%% Lifetime Assurance UL
Explore updated pricing for Protective Advantage ChoiceSM UL & Protective® Lifetime Assurance UL, effective Dec. 16, 2024. Secure lifetime coverage options now.
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12/16/2024
Updated ExtendCare℠ per diem
The per diem limit for chronic death benefit riders will increase to $420/day beginning in 2025.
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11/21/2024
Accelerated underwriting process updates
On November 21, 2024, changes to our accelerated underwriting process go into effect. We’re making these changes to help reduce processing time and increase placement rates for your business.
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11/20/2024
Protective%%®%% Custom Choice%%SM%% UL is being discontinued
As of Dec. 31, 2024, new sales of Protective Custom Choice UL will be discontinued. Learn more about our comprehensive alternative: Protective Classic Choice term and the Conversion ChoiceSM rider with ExtendCareSM.
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10/01/2024
New accelerated underwriting opportunities
Effective October 7, 2024, maximum face amounts will increase, helping you meet higher coverage needs faster.
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09/09/2024
Case study: Chronic illness protection and leaving a larger legacy
Clients’ protection needs change over time, especially as they plan for potential costs of a chronic illness. Learn how one client can gain chronic illness protection and leave a larger legacy by transferring their current policy to our blended solution.
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08/26/2024
Our latest reprice of Protective%%®%% Classic Choice term
We're excited to announce we've lowered our Protective® Classic Choice term prices once again. And with longer term periods, more flexibility and faster technology, we're also making short-term business easier and more innovative.
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