Product news that matters to your clients and your business
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10/13/2025
Reprice update for Protective%%®%% Strategic Objectives II VUL
As part of our commitment to helping you better serve your clients, we're informing you of updated pricing and underwriting enhancements on Protective Strategic Objectives II VUL effective October 13, 2025.
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10/13/2025
Updates and enhancements to Protective%%®%% Strategic Objectives II VUL
Protective Strategic Objectives II VUL now features an optional Extended No-Lapse Guarantee Rider, offering stronger guarantees, no investment restrictions and added protection against market volatility.
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09/29/2025
Our latest reprice of Protective%%®%% Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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08/11/2025
Lower Prices for Protective%%®%% Lifetime Assurance UL
We’re pleased to announce that we’ve lowered prices for Protective Lifetime Assurance UL, effective August 11, 2025.
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08/11/2025
Our latest reprice of Protective%%®%% Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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06/16/2025
Our latest reprice of Protective%%®%% Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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05/01/2025
Our latest reprice of Protective%%®%% Classic Choice Term
Explore the new, lower rates of Protective® Classic Choice term with up to 40-year terms and an enhanced application process.
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04/17/2025
Upcoming fund updates for Protective%%®%% Strategic Objectives II VUL
Discover the latest changes to the Protective Strategic Objectives II VUL, effective May 1, 2025, including fund additions, removals and rebalancing.
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01/27/2025
We're updating rates on select products
Explore updated rates for Protective Indexed ChoiceSM UL.
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12/16/2024
Reprice information for Protective Advantage Choice%%SM%% UL and Protective%%®%% Lifetime Assurance UL
Explore updated pricing for Protective Advantage ChoiceSM UL & Protective® Lifetime Assurance UL, effective Dec. 16, 2024. Secure lifetime coverage options now.
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