Protective® Lifetime Assurance UL

Protective%%®%% Lifetime Assurance UL offers affordable, guaranteed protection

When clients want straightforward lifetime coverage and predictable payments, Protective Lifetime Assurance UL universal life insurance could be just the right fit.

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Why recommend Protective Lifetime Assurance UL?

Budget-minded clients who want long-term protection for their loved ones can enjoy these 3 benefits:

Customizable guarantee lengths

Clients can choose the length of their guaranteed coverage anywhere from ages 90–121.

Predictable level-pay premiums

Clients lock in competitive, stable premiums at the start and maintain those rates for life.

Straightforward, understandable coverage

Its simple design is easy for clients to understand so they can feel confident in their policy.

Straightforward protection to secure what matters most

Use this consumer-friendly video to show clients how Protective Lifetime Assurance UL offers simple, guaranteed lifetime coverage with predictable payments.

A still frame from a video about Protective Lifetime Assurance UL.

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Trade short-term thinking for protection built for life

Check out this flyer to help clients look past the low cost of term life insurance products to permanent protection that fits in their budget.

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Consider this product for a client who:

Is looking for long-term death benefit coverage
Is attracted to the affordability of term products
Wants predictable premium payments
Has a low to moderate risk profile

Key product specs

Issue ages: 18-75 for Select Preferred; 18-85 for Preferred, Non-Tobacco and Tobacco risk classes
Minimum face amount: $50,000 for Non-Tobacco and Tobacco; $100,000 for Select Preferred and Preferred. No maximum.
Lapse protection

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couple reviewing the specs for Protective Lifetime Assurance UL universal life insurance

Added flexibility for the future

Our built-in return of premium endorsement allows clients to get 25% of their premiums paid back to them on or after the policy’s 10th anniversary. This adds 10 more years of flexibility compared to most competitors. Take a look at our Return of Premium Guide to learn more.

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Helpful resources on Protective Lifetime Assurance UL

We want to help you decide if this solution is the right fit for your clients. Use these resources to learn more about this universal life insurance product and support your client conversations.